Welcome to a world first: Clariant’s virtual Car Color Configurator launched with Automotive Styling Shades 2025 Trendbook


Cover of Clariant's brand new Automotive Styling Shades 2025 Trendbook. 
(Photo: Clariant)
  • Clariant unveils latest color trend forecast for the automotive industry
  • Back to the future - looking forward to brilliant shades, metallic effects and new formulations for autonomous vehicle detection
  • Experience 28 trend colors like never before in Clariant's new Virtual Showroom

Muttenz, May 19, 2021 – Clariant, one of the world’s best known pigment producers, has released its new Automotive Styling Shades 2025 Trendbook, including an interactive digital version for the first time.

The much-anticipated Trendbook, published every two years, highlights how globalization has made color preference more uniform worldwide than it was 20 years ago, with white still the most preferred shade in 2020 rounding off ten years of uninterrupted dominance. Yet, as people around the globe look for joy, beauty and cultural sharing after the impacts of the pandemic color is back in the air.

“The 2025 edition is focused on ‘color meets culture’, exploring the inspiration and emotion that color brings to our lives and forecasting brilliant shades and metallic effects in a diverse range of color families,” says Bernhard Stengel-Rutkowski, Technical Manager Automotive Coatings at Clariant. These are Daily Relaunch – with mood lifting hues for the office commute, Value-based Culture – gentle colors for a peaceful and sustainable co-existence on the planet, The Fast and the Curious – shades that shout open-mindedness and self-confidence, and Rainbow Bridge – bold colors that blaze a trail and refuse to follow the rules.

Pushing the boundaries of traditional formulation knowledge, Clariant’s organic pigments are helping to solve some of the coatings formulation challenges posed by new, disruptive technologies. These include how to improve near infra-red reflectance to make dark cars detectable by LIDAR technology, essential for the safety of autonomous vehicles, or the formulation of brilliant shades when metallic effect pigments are combined with colored organic pigments.

Color at Your Fingertips

For the first time, Clariant is launching a virtual version of the Trendbook along with the brand-new online and interactive Car Color Configurator, offering customers a collection of 28 new trend shades for automotive coatings.

“The trend colors can be virtually selected and applied onto different car models, from a sports car to a family van, and viewed in settings that include neutral scenery, a sunset, an urban landscape or with infrared vision. This was made possible by scanning a painted panel and converting the data into a format which is compatible with common rendering software. The Car Color Configurator allows customers to collect their favorites in a personal brochure without the need to share personal data,” Stengel-Rutkowski continued.

With the launch of this cutting-edge tool Clariant has combined its pigment and color formulation expertise with trend scouting and made those shades available digitally.

Find out more about Clariant’s range of organic pigments for Automotive Coatings in general, and in particular about how the featured “Pigments in focus” Hostaperm® Brown HFR 01, Hostaperm Blue BT-729-D & Hostaperm Blue BT-728-D synergize with new effect pigments in gold, orange, red and black.

Hostaperm® IS A TRADEMARK OF CLARIANT REGISTERED IN MANY COUNTRIES.

Request to Clariant

Please enter your contact information so we are able to process your request. Thank you for your interest.

Stefanie Nehlsen
Stefanie Nehlsen
Competence Center Global Media & Events
+41 61 469 63 63
Disclaimer:
This information corresponds to the present state of our knowledge and is intended as a general description of our products and their possible applications. Clariant makes no warranties, express or implied, as to the information’s accuracy, adequacy, sufficiency or freedom from defect and assumes no liability in connection with any use of this information. Any user of this product is responsible for determining the suitability of Clariant’s products for its particular application.<br />
<br />
* Nothing included in this information waives any of Clariant’s General Terms and Conditions of Sale, which control unless it agrees otherwise in writing. Any existing intellectual/industrial property rights must be observed. Due to possible changes in our products and applicable national and international regulations and laws, the status of our products could change. Material Safety Data Sheets providing safety precautions, that should be observed when handling or storing Clariant products, are available upon request and are provided in compliance with applicable law. You should obtain and review the applicable Material Safety Data Sheet information before handling any of these products. For additional information, please contact Clariant.<br />
<br />
* For sales to customers located within the United States and Canada the following applies in addition: No express or implied warranty is made of the merchantability, suitability, fitness for a particular purpose or otherwise of any product or service.<br />
<br />
© Trademark of Clariant registered in many countries.<br />
® 2019 Clariant International Ltd 

You are about to leave the Clariant domain

The link you activated will take you outside the Clariant site in about 10 seconds. If you want to stop this, press "Cancel".