A new generation of ingredients
FOR INDIVIDUAL CONDITIONING NEEDS
Everyone’s hair looks and feels a little different and is exposed to individual forms of mechanical and chemical stress. Clariant’s Genadvance® range of conditioning ingredients provides need-specific care for damaged, dry, and dull and lifeless hair that can be used in a wide variety of products and formulations.
Challenge
PROVIDING MORE THAN JUST
ESSENTIAL CARE
The most important function of conditioning ingredients is smoothing the layer of shingle-like cells that protect each hair’s sensitive interior. Yet while many ingredients adequately fulfill this task, they often fail to attend to more specific hair concerns, such as damage from washing and blow-drying, or natural dryness or dullness. To fill this gap, Clariant sets out to develop a more individualized hair care that would better cater to these needs.
Challenge
PROVIDING MORE THAN JUST ESSENTIAL CARE
The most important function of conditioning ingredients is smoothing the layer of shingle-like cells that protect each hair’s sensitive interior. Yet while many ingredients adequately fulfill this task, they often fail to attend to more specific hair concerns, such as damage from washing and blow-drying, or natural dryness or dullness. To fill this gap, Clariant sets out to develop a more individualized hair care that would better cater to these needs.
Solution
SPECIFIC ANSWERS TO
SPECIFIC PROBLEMS
Genadvance® are specifically designed conditioning ingredients for the three individual hair issues most frequently experienced by global consumers: damaged, dry, or thin and lifeless hair.
With its particularly long-chained molecules, Genadvance® Repair efficiently closes raised cuticles and helps to restore an undamaged, healthy look. One of its main advantages is suitability for transparent formulations.
Genadvance® Hydra moisturizes dry hair with stacked non-ionic medium-chain molecules that interact perfectly with the hair surface. The naturally derived ingredient consists entirely of renewable carbon and is readily biodegradable.
The molecules of Genadvance® Life revitalize hair without weighing it down, due to the less hydrophobic nature and lower content of carbon chains. Genadvance® Life works as an efficient volume- and shine-restoring alternative for silicone-free formulations.
Responding to individual conditioning needs with specialized solutions that combine outstanding effectiveness with superior sustainability, processability and appeal, Genadvance® takes consumer-driven hair care to a new, formulation-inspiring level.
Benefits
A MORE PERSONAL KIND OF CONDITIONING
INDIVIDUALIZED
HAIR CARE
Specifically designed
ingredients for key
consumer needs
SUPERIOR
SUSTAINABILITY
Naturally derived and
non-silicone ingredients
increase product appeal
MORE FREEDOM
FOR FORMULATORS
Set of tools to open
up novel formats and
formulation benefits
