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Genadvance® –

ADVANCED HAIR CARE FOR
DAMAGED, DRY AND DULL HAIR

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A new generation of ingredients

FOR INDIVIDUAL CONDITIONING NEEDS

Everyone’s hair looks and feels a little different and is exposed to individual forms of mechanical and chemical stress. Clariant’s Genadvance® range of conditioning ingredients provides need-specific care for damaged, dry, and dull and lifeless hair that can be used in a wide variety of products and formulations.

Challenge

PROVIDING MORE THAN JUST
ESSENTIAL CARE

The most important function of conditioning ingredients is smoothing the layer of shingle-like cells that protect each hair’s sensitive interior. Yet while many ingredients adequately fulfill this task, they often fail to attend to more specific hair concerns, such as damage from washing and blow-drying, or natural dryness or dullness. To fill this gap, Clariant sets out to develop a more individualized hair care that would better cater to these needs.

Challenge

PROVIDING MORE THAN JUST ESSENTIAL CARE

The most important function of conditioning ingredients is smoothing the layer of shingle-like cells that protect each hair’s sensitive interior. Yet while many ingredients adequately fulfill this task, they often fail to attend to more specific hair concerns, such as damage from washing and blow-drying, or natural dryness or dullness. To fill this gap, Clariant sets out to develop a more individualized hair care that would better cater to these needs.

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Solution

SPECIFIC ANSWERS TO
SPECIFIC PROBLEMS

Genadvance® are specifically designed conditioning ingredients for the three individual hair issues most frequently experienced by global consumers: damaged, dry, or thin and lifeless hair.

 

 

With its particularly long-chained molecules, Genadvance® Repair efficiently closes raised cuticles and helps to restore an undamaged, healthy look. One of its main advantages is suitability for transparent formulations.

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Genadvance® Hydra moisturizes dry hair with stacked non-ionic medium-chain molecules that interact perfectly with the hair surface. The naturally derived ingredient consists entirely of renewable carbon and is readily biodegradable.

 

 

The molecules of Genadvance® Life revitalize hair without weighing it down, due to the less hydrophobic nature and lower content of carbon chains. Genadvance® Life works as an efficient volume- and shine-restoring alternative for silicone-free formulations.

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Responding to individual conditioning needs with specialized solutions that combine outstanding effectiveness with superior sustainability, processability and appeal, Genadvance® takes consumer-driven hair care to a new, formulation-inspiring level.

Benefits

A MORE PERSONAL KIND OF CONDITIONING

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INDIVIDUALIZED
HAIR CARE

Specifically designed
ingredients for key
consumer needs

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SUPERIOR
SUSTAINABILITY

Naturally derived and
non-silicone ingredients
increase product appeal

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MORE FREEDOM
FOR FORMULATORS

Set of tools to open
up novel formats and
formulation benefits

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Want to know more?

LET'S GET IN TOUCH

Please give us a call or contact
one of our professionals from
BU ICS

Darren Fritschy
Darren Fritschy
Contact Person

Request to Clariant

Please enter your contact information so we are able to process your request. Thank you for your interest.

Darren Fritschy
Darren Fritschy
Contact Person
Disclaimer:
This information corresponds to the present state of our knowledge and is intended as a general description of our products and their possible applications. Clariant makes no warranties, express or implied, as to the information’s accuracy, adequacy, sufficiency or freedom from defect and assumes no liability in connection with any use of this information. Any user of this product is responsible for determining the suitability of Clariant’s products for its particular application.<br />
<br />
* Nothing included in this information waives any of Clariant’s General Terms and Conditions of Sale, which control unless it agrees otherwise in writing. Any existing intellectual/industrial property rights must be observed. Due to possible changes in our products and applicable national and international regulations and laws, the status of our products could change. Material Safety Data Sheets providing safety precautions, that should be observed when handling or storing Clariant products, are available upon request and are provided in compliance with applicable law. You should obtain and review the applicable Material Safety Data Sheet information before handling any of these products. For additional information, please contact Clariant.<br />
<br />
* For sales to customers located within the United States and Canada the following applies in addition: No express or implied warranty is made of the merchantability, suitability, fitness for a particular purpose or otherwise of any product or service.<br />
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© Trademark of Clariant registered in many countries.<br />
® 2019 Clariant International Ltd 

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