Skip to main content

Genadvance® –

ADVANCED HAIR CARE FOR
DAMAGED, DRY AND DULL HAIR

Play
x

A new generation of ingredients

FOR INDIVIDUAL CONDITIONING NEEDS

Everyone’s hair looks and feels a little different and is exposed to individual forms of mechanical and chemical stress. Clariant’s Genadvance® range of conditioning ingredients provides need-specific care for damaged, dry, and dull and lifeless hair that can be used in a wide variety of products and formulations.

Challenge

PROVIDING MORE THAN JUST
ESSENTIAL CARE

The most important function of conditioning ingredients is smoothing the layer of shingle-like cells that protect each hair’s sensitive interior. Yet while many ingredients adequately fulfill this task, they often fail to attend to more specific hair concerns, such as damage from washing and blow-drying, or natural dryness or dullness. To fill this gap, Clariant sets out to develop a more individualized hair care that would better cater to these needs.

Challenge

PROVIDING MORE THAN JUST ESSENTIAL CARE

The most important function of conditioning ingredients is smoothing the layer of shingle-like cells that protect each hair’s sensitive interior. Yet while many ingredients adequately fulfill this task, they often fail to attend to more specific hair concerns, such as damage from washing and blow-drying, or natural dryness or dullness. To fill this gap, Clariant sets out to develop a more individualized hair care that would better cater to these needs.

Solution

SPECIFIC ANSWERS TO
SPECIFIC PROBLEMS

Genadvance® are specifically designed conditioning ingredients for the three individual hair issues most frequently experienced by global consumers: damaged, dry, or thin and lifeless hair.

 

 

With its particularly long-chained molecules, Genadvance® Repair efficiently closes raised cuticles and helps to restore an undamaged, healthy look. One of its main advantages is suitability for transparent formulations.

CLA_Genadvance_Repair_960x600px
CLA_Genadvance_Hydra_960x600px

 

 

Genadvance® Hydra moisturizes dry hair with stacked non-ionic medium-chain molecules that interact perfectly with the hair surface. The naturally derived ingredient consists entirely of renewable carbon and is readily biodegradable.

 

 

The molecules of Genadvance® Life revitalize hair without weighing it down, due to the less hydrophobic nature and lower content of carbon chains. Genadvance® Life works as an efficient volume- and shine-restoring alternative for silicone-free formulations.

CLA_Genadvance_Life_960x600px

Responding to individual conditioning needs with specialized solutions that combine outstanding effectiveness with superior sustainability, processability and appeal, Genadvance® takes consumer-driven hair care to a new, formulation-inspiring level.

Benefits

A MORE PERSONAL KIND OF CONDITIONING

InnovationSpotlight_NanoSilverInks_Benefits_Icon1_150x150px

INDIVIDUALIZED
HAIR CARE

Specifically designed
ingredients for key
consumer needs

InnovationSpotlight_NanoSilverInks_Benefits_Icon2_150x150px20161123t181932

SUPERIOR
SUSTAINABILITY

Naturally derived and
non-silicone ingredients
increase product appeal

InnovationSpotlight_NanoSilverInks_Benefits_Icon3_150x150px20161123t181932

MORE FREEDOM
FOR FORMULATORS

Set of tools to open
up novel formats and
formulation benefits

Want to know more?

LET'S GET IN TOUCH

Please give us a call or contact
one of our professionals from
BU ICS

Page summary

Summarization in progress