A new generation of ingredients
FOR INDIVIDUAL CONDITIONING NEEDS
Everyone’s hair looks and feels a little different and is exposed to individual forms of mechanical and chemical stress. Clariant’s Genadvance® range of conditioning ingredients provides need-specific care for damaged, dry, and dull and lifeless hair that can be used in a wide variety of products and formulations.
With its particularly long-chained molecules, Genadvance® Repair efficiently closes raised cuticles and helps to restore an undamaged, healthy look. One of its main advantages is suitability for transparent formulations.
Genadvance® Hydra moisturizes dry hair with stacked non-ionic medium-chain molecules that interact perfectly with the hair surface. The naturally derived ingredient consists entirely of renewable carbon and is readily biodegradable.
The molecules of Genadvance® Life revitalize hair without weighing it down, due to the less hydrophobic nature and lower content of carbon chains. Genadvance® Life works as an efficient volume- and shine-restoring alternative for silicone-free formulations.
Responding to individual conditioning needs with specialized solutions that combine outstanding effectiveness with superior sustainability, processability and appeal, Genadvance® takes consumer-driven hair care to a new, formulation-inspiring level.
A MORE PERSONAL KIND OF CONDITIONING
ingredients for key
Naturally derived and
increase product appeal
Set of tools to open
up novel formats and