“Clariant Beauty” to showcase innovations inspired by North American trends at NYSCC 2025

• Clariant introduces to North America “Clariant Beauty”, the new personal care positioning combining expertise from Clariant and Lucas Meyer Cosmetics by Clariant
• Clariant launches its “#BeautyTok Unboxed” concept, featuring six innovative formulations that bring viral social media beauty trends to life
• Lucas Meyer Cosmetics unveils two regional innovations: “Calmplexion^™ Primer” with Pickmulse^™ technology and “Curl Recharge Masque” for curly hair care

CHARLOTTE, NC, May 28, 2025 - Clariant, a leading specialty chemicals company, introduces its comprehensive personal care portfolio to North America under a new name “Clariant Beauty”, marking a significant milestone in sustainable and high-performance cosmetic solutions. The combined expertise of Clariant Personal Care and Lucas Meyer Cosmetics by Clariant enables the company to offer a holistic approach to beauty formulation, addressing trends across skincare, haircare, and cleansing categories. This integrated strategy allows Clariant to provide beauty brands with the tools they need to develop products that resonate with today's socially-connected consumers, while delivering tangible benefits.

At NYSCC Supplier's Day 2025, Clariant unveils its “#BeautyTok Unboxed" concept, a collection of six unique formulations inspired by viral beauty trends from TikTok, Instagram, and Pinterest. This innovative approach transforms popular social media beauty formats into professionally formulated products with proven efficacy, showcasing Clariant's ability to rapidly respond to evolving consumer demands.

“In today’s beauty market, trends emerge and evolve at unprecedented speeds,” said Lynna Pili, Marketing Manager, North America – Clariant Personal, Home & Health Care. “With ‘#BeautyTok Unboxed’, we’re demonstrating how Clariant can help brands stay ahead of the curve, with innovative formats and textures enabled by our formulation experts and high-quality ingredients. Clariant’s newest regional concept features a range of unique functional ingredients ranging from multifunctional preservation boosters (Nipaguard™ line), to sensory-enhancing rheology modifiers (Aristoflex™ polymers).

“#BeautyTok Unboxed” spans multiple product categories and textures, ranging from innovative milky toners to overnight hair masks, illustrating the versatility of Clariant's ingredient portfolio and formulation capabilities. Each product in the collection addresses specific consumer desires identified through social media trend analysis while incorporating Clariant's technical know-how to ensure performance and stability.

Clariant will also be debuting two new ingredients at Suppliers’ Day: Plantasens™ Emulsifier HP 49, which offers superior stability and skin barrier function for skin care formulations, as well as Nipaguard SCE VITA, a 100% renewable broad-spectrum preservative blend designed for a wide range of cosmetics and toiletries.

Lucas Meyer Cosmetics introduces two regional formulations specifically developed for North American consumers. The “Calmplexion Primer”, featuring the company's patented Pickmulse technology derived from quinoa starch, delivers a smooth, matte finish that creates an ideal base for makeup application. This Pickering emulsifier represents Clariant's commitment to innovative ingredients that don’t compromise on performance.

Addressing the growing demand for specialized curly hair care solutions, Lucas Meyer Cosmetics also presents its “Curl Recharge Masque”. The formulation includes Biophilic™ S MB, which is a critical ingredient that helps to smooth, condition, and enhance curl definition, meeting the specific needs of consumers with curly hair types – a rapidly expanding segment in the North American beauty market.

"Our regional formulations reflect our deep understanding of North American consumer preferences and beauty rituals," commented Isabelle Lacasse, Head of Global Marketing, Product Line Management & Formulation Lucas Meyer Cosmetics at Clariant. "By combining our scientific expertise with market insights, we're able to develop solutions that address current trends while anticipating future needs in the ever-evolving beauty landscape."

Don’t miss the presentation entitled, “Activating the Brain-Beauty Connection: A Multipronged Approach” given by technical marketing expert, Sophia Bull, Regional Marketing Manager NORAM Lucas Meyer Cosmetics at Clariant. Her insightful presentation will highlight how cosmetics can do more than enhance appearance—they boost mental well-being. They increase confidence and self-esteem, while beauty routines reduce stress through ritualistic care and physical touch. You will learn how both formulation and active cosmetic ingredients affect the state of the brain and perception of sensory stimuli. The presentation will be given on Tuesday, June 3rd from 10:35-11:00 in Room 3D02.

NYSCC Supplier's Day 2025 takes place June 3-4 at the Javits Convention Center in New York City. Beauty brands, formulators, and industry professionals are invited to visit Clariant at booth 1733 to experience these innovations firsthand and discuss customized solutions for their specific formulation challenges. There will be a pop-up lab featuring live demo sessions showcasing how to create an emulsion with Pickmulse and how to use it as an encapsulation system. Visit our event page for further information

Note to the editor:
More detailed media releases for individual product launches can be downloaded from our event page website, where you can also find the complete CLARIANT BEAUTY EVENT GUIDE. 

™ ARE TRADEMARKS OF CLARIANT.