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Beauty Unwrapped


Plastic pollution is widely viewed as one of the most pressing environmental issues, resultantly, the packaging of cosmetic and personal care products is under increasing scrutiny. With the responsibility to package products sustainably placed on brands, solid formulations are becoming one of the most viable enablers for reducing plastic. As concentrates, solid products provide more use per unit of volume of product, thereby reducing packaging demands. With reduced water content in formulations, solid products additionally open the door to alternative packaging choices such as cardboard, or cork. In turn, this also provides branding benefits: with fewer consumers buying in shops, packaging viewed on delivery becomes a first impression of a brand and a chance to communicate ethical brand values.


Formulation take-away: solid concentrate format formulations that can be packed in non-plastic materials

Clariant Formulations

Explore our formulations and click on the highlight ingredients to download technical data or request a sample.

Self-care in a solid format

Nourishing Bath Melt

Bridging self-care with skin care, this bath melt dissolves effortlessly in warm water, providing moisturizing, skin renewing and gentle cleansing benefits — all whilst one enjoys a relaxing soak in the bath. As a solid product, it can be packaged non-plastic materials.

Login or register to ClariHub to download the full formulation.

Key aspects:

  • 2-in-1 cleanser and moisturizer
  • Hydrating
  • Gentle
  • Skin smoothing and renewing
  • Plastic and microplastic free
  • Select natural wax and butter providing solid format

Key ingredients:

Clariant Image BeautyForward 5Bath-Melt 2021
Clariant Animation BeautyForward Nourishing Bath Melt formulation

Solid shampoo

Hair Necessities Bar

This concentrated solid shampoo bar is formulated with the right combination of surfactants to ensure rich, creamy foaming and gentle cleansing, leaving hair clean and soft. Its solid format opens the door to more sustainable packaging options.

Login or register to ClariHub to download the full formulation.

Key aspects:

  • Cleansing
  • High foaming, lathering
  • Gentle
  • Plastic and microplastic free
  • Select functionals to enable solid format
  • Natural, COSMOS approved preservative

Key Ingredients:

Clariant Image BeautyForward 5 Packshot Hair-Bar 2021
Clariant Animation BeautyForward Hair Bar Formulation

Discover the other trends

  • Ubuntu
    Translated from Zulu, the word ‘Ubuntu’ means ‘I am because we are.’ It reflects the fundamental human need for togetherness, to feel we are accepted, and part of a community. Whilst demand for togetherness prevails, social restrictions make it more challenging to achieve. Thus, activities instilling a sense of community are valued more highly, linked with a sense of happiness and support. Consumers increasingly focus on commonalities with others, striving to feel senses of unity and belonging. In response, cosmetic brands are providing products that address widespread and relatable needs, with emphasis on togetherness in the ‘New Normal’ and experiences shared by many.
  • Hygiene Beauty
    Consumer behavior has shifted towards more frequent hand washing, due to its role in slowing the spread of pathogens. With higher weighted importance on hand hygiene and growing sales of hand cleansing products, an increasing variety of brands is now involved in their supply and launch. This has given rise to impressive innovation and expansion. Hand sanitizers and cleansers are becoming increasingly luxurious and technologically advanced, showcased by the rising number of launches of such products featuring moisturizing and longer-lasting claims.

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