Clarity in motion
The importance of motion content has increased over the past few years due to digitization. Motion brings a brand alive, makes storytelling easier, and quickly delivers a lot of information time to the viewer. What makes motion even more essential is the fact that moving images are more likely to capture attention. So there is more potential to create content that excites the viewer rather than a simple image.
CLARITY IN MOTION
So how do we combine clarity and motion at Clariant? The answer is as easy as the solution: Focus on what is relevant. Two simple motion principles are the basis for every animation. The outline of the C-Badge is animated in our line animation style and the logo follows the fade in/out principle. These animations can be used as intros and outros.
Intro animation of the outline C-Badge
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Short outro animation of the Clariant logo
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