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Clarity in motion

The importance of motion content has increased over the past few years due to digitization. Motion brings a brand alive, makes storytelling easier, and quickly delivers a lot of information time to the viewer. What makes motion even more essential is the fact that moving images are more likely to capture attention. So there is more potential to create content that excites the viewer rather than a simple image.


Design changes

So how do we combine clarity and motion at Clariant? The answer is as easy as the solution: Focus on what is relevant. Two simple motion principles are the basis for every animation. The outline of the C-Badge is animated in our line animation style and the logo follows the fade in/out principle. These animations can be used as intros and outros.

Intro animation of the outline C-Badge

Read more about motion

Short outro animation of the Clariant logo


Discover our brand

Clariant Image BP Brand Stories C-Badge BrandStories 2-2-2

Overview brand stories
Stay informed and discover more stories about best practices and the impact on our brand.

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Clariant Image Brand Portal Story 01 overview 211102 2-2-2

What does clarity mean today?
Learn about our design principles that are leading the idea of clarity into the future.

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Clariant Brand Portal Brand Story Public Overview 02 2-2-2

A story of change and reduction
Discover our top ten of most crucial changes in our corporate design.

Go to »A story of change and reduction«

Page summary

Summarization in progress