Skip to main content



Translated from Zulu, the word ‘Ubuntu’ means ‘I am because we are.’ It reflects the fundamental human need for togetherness, to feel we are accepted, and part of a community. Whilst demand for togetherness prevails, social restrictions make it more challenging to achieve. Thus, activities instilling a sense of community are valued more highly, linked with a sense of happiness and support. Consumers increasingly focus on commonalities with others, striving to feel senses of unity and belonging. In response, cosmetic brands are providing products that address widespread and relatable needs, with emphasis on togetherness in the ‘New Normal’ and experiences shared by many.


Formulation take-away: focus on community-wide characteristics of the ‘New Normal’, specifically those linked to togetherness, such as skincare for mask-wearing and at-home hair care

Clariant Formulations

Explore our formulations and click on the highlight ingredients to download technical data or request a sample.

Skin care for mask-wearing

Soothe + Cool Facial Serum

This soothing serum is packed with actives and emollients ensuring moisturized, hydrated, and protected skin. Its lightweight texture and rapid absorption ensure it goes on smoothly, providing immediate relief from mask-induced skin irritation.

Login or register to ClariHub to download the full formulation.

Key aspects:

  • Hydrating
  • Moisturizing
  • Soothing
  • Anti-irritation
  • Refreshing
  • Smoothing
  • Improves skin barrier function
  • Immediate and long-term moisturizing effect

Key ingredients:


Clariant Image BeautyForward 5 Packshots Soothe 2021
Clariant Animation BeautyForward 5 Soothing Formulation

At-home hair treatment

Hair to be beautiful Elixir

Bringing the luxury of the salon home, this liquid butter leaves hair instantly nourished and shinier — it is suitable for use on all hair textures. Facilitated by a dropper, it may be applied on the lengths of the hair as a leave-on treatment or to the roots as a pre-wash.

Login or register to ClariHub to download the full formulation.

Key aspects:

  • Very nourishing
  • Brings shine to hair
  • Immediate results
  • Suitable for use on all hair types
  • Easy application
  • Natural, COSMOS approved preservative

Key Ingredients:

Clariant Image BeautyForward 5  Packshots Elixir 2021
Clariant Animation BeautyForward 5 Elixir formulation

Discover the other trends

  • Hygiene Beauty
    Consumer behavior has shifted towards more frequent hand washing, due to its role in slowing the spread of pathogens. With higher weighted importance on hand hygiene and growing sales of hand cleansing products, an increasing variety of brands is now involved in their supply and launch. This has given rise to impressive innovation and expansion. Hand sanitizers and cleansers are becoming increasingly luxurious and technologically advanced, showcased by the rising number of launches of such products featuring moisturizing and longer-lasting claims.
  • Beauty Unwrapped
    Plastic pollution is widely viewed as one of the most pressing environmental issues, resultantly, the packaging of cosmetic and personal care products is under increasing scrutiny. With the responsibility to package products sustainably placed on brands, solid formulations are becoming one of the most viable enablers for reducing plastic. As concentrates, solid products provide more use per unit of volume of product, thereby reducing packaging demands. With reduced water content in formulations, solid products additionally open the door to alternative packaging choices such as cardboard, or cork. In turn, this also provides branding benefits: with fewer consumers buying in shops, packaging viewed on delivery becomes a first impression of a brand and a chance to communicate ethical brand values.

Any Questions? Contact us!

Page summary

Summarization in progress